Freelance writers often could write about any topic, about anything and everything under the sun. These writers are called generalist writers. Then some writers would specialize in a particular niche and get paid for their specialization, called the specialist writers. Often, specialist writers tend to get paid more than generalist writers. But that doesn’t take out of the equation that generalist writers also experience the same challenge of coming up with new topics to write about. The Anthology of Short Stories and Poems II by Brian Clements exemplifies how a writer could specialize in anthology writing, a book collection of fiction, non-fiction, poetries, and other forms of written literature. In the case of Brian Clements, his anthology is a delightful book collection composed of short stories and poetries. Finding a topic to write on that the writer is passionate about, finding that niche, is a challenge in and of itself.
Discovering that Niche
Freelance writers typically work on a wide range of projects and topics. But there are some who would eventually find a particular subject that piqued their interests, that they’d find themselves leaning forward to that subject more and more. Some writers choose to focus on a niche because of the payoffs linked with being a specialist writer.
One of the benefits of having a niche in writing is that clients or companies often pay more for the writer’s expertise in that field of knowledge. Why go for writers who would take a longer turnaround time in writing a subject when there are writers who are considerably expert and already efficient in writing on that subject and who could provide output on a faster turnaround time?
For instance, on the subject of financial investments or the financial banking sector. Those who could provide faster, well-researched, well-thought-of outputs are those writers who have more exposure to the financial industry or background in the financial market.
Reducing writing market competition is also another benefit stemming from having a niche. Instead of writing on any topic and trying to compete with every writer out there on the market, having a specific field of interest can help the writer focus more and devote their time and energy to writing about that particular market solely.
But if a writer doesn’t have a niche, how do they go about finding and having one in the first place?
Identifying the subject the writer is passionate about
Aside from an expertise subject, a niche is something that the writer is passionate about, something that they would love to talk about. The writer doesn’t necessarily have to be an expert on that subject right away, especially when they’re just starting on the specialization. But the writer should be primarily interested in it, which keeps them stimulated and motivated to dig deeper and do some intensive and extensive research on the topic until they become experts on it.
A specialist writer whose expertise is in financial matters may not be that good when writing about nature and wildlife. Sure, they could still write generally on that topic. But a niche subject is something that keeps them on their toes, something that excites them whenever that subject is brought up.
Identifying market topic opportunities
Another way to develop a niche is by checking out available topic opportunities out there in the market. Some specialist writers developed their niche not necessarily out of an existing interest or passion. Some choose to focus on a specific subject because there are more opportunities, or better opportunities, offered for those who would write on that subject. These writers would spend their time researching and accumulating knowledge on that subject and eventually becoming an expert on that subject themselves. Or, it could be, for instance, that the market for financial writers is overly saturated, that for a writer to survive, they need to look for other subjects or markets that are not yet thoroughly congested.
Identifying the niche through the learning curve
Some writers found their niche through their years of experience being generalist writers. Through their learning curve progression, they discovered which topics they are good at and which topics they are not. A niche could undoubtedly be found in that way. A generalist writer could soon find that they have a growing interest in e-commerce after writing on that subject several times, even though they also cover other different topics. Or someone who’s writing on the environment could soon find out that their interest in wildlife is starting to grow more and more. Hence, the wildlife subject became their niche eventually.
Whether as a generalist or a specialist, every writer should have that certain amount of interest in whatever topic they’re writing on hand. There are a lot of benefits to be had when a writer chooses to take a specialization path, but not without challenge. Finding a niche in writing can undoubtedly be challenging but definitely not something impossible to happen. It all begins with an interest, a motivation, and a passion. And soon, the writer is well on their way to discovering and doing what they love about writing – and that is their passion niche.